The Arabian horse has played a vital role in the history and development of the Arabian culture, and is held in high regard by all who choose to become part of the equestrian world. As the prized possession of the great kings and rulers, the Arabian horse is recognized as a symbol of power and wealth.
Having been held under the patronage of His Royal Highness, Prince Khaled Bin Sultan Abdulaziz Al Saud, the festival opened its doors on 28th of January, 2009 for 3 consecutive days in Al Khalediah Farm.
Being a main sponsor at the event, The Land had the coveted opportunity to circulate and associate itself with the honorable likes of Their Royal Highnesses, Crown Princes, Sheikhs, Ambassadors, Consul Generals, and key people in the business community across the Gulf Region whilst rooting and solidifying its place in its home community.
This festival is considered the only one of its kind in the Arabian Peninsula and in the Kingdom of Saudi Arabia and The Land was proud to have the opportunity to be associated with such a prestigious event.